Customer communication is business 101. After all, you customers will make or break your business.
Listening to your customers is how you make your business grow. How do you listen? How do you determine what your customers want? It is easy enough to ask them when you see them, but when is the last time you really engaged with your customers?
The easiest way to find out what your customers are thinking is to ask them. But how do you do that? I doubt you have time to knock on the door of every customer. Even if they would be happy to have you in for a cuppa.
Thankfully, there are other options.Social Media is the best way to build strong customer communications; but it is also the best method for listening to your customers and asking them for their thoughts on your business.
Ask A Question
Asking a single question is a great way to test a new idea or confirm something you already suspect. It is also a great way to just bring awareness to your business or remind people of a service you offer.
Did you know that with Facebook, you can ask specific questions to your followers? You can post a question to your wall and offer multiple choices for answers. With each response, your customers can see a tally of responses to see what other customers are thinking.
Take A Survey
If you want to ask more than one question at a time, a survey is the right way to go. By creating a simple survey, you can get answers to all your questions and really know what your customers are thinking. Once you have all the completed surveys, you can begin to draw conclusions into your customer base.
When you need to get a good idea of what your customers are thinking and one question just isn’t enough, you can develop a survey to post on your Facebook page.
Target Your Market
So why go through all the trouble to start listening to your customers? Because when you are listening to your customers and knowing what they are thinking, you know how to communicate with them. And customer communication and getting your message to your customers is what marketing is all about.
If you want to know more about adding a survey or questions to your Facebook page or would like help in developing your digital marketing plan, contact us. We are here to help you build your online presence.
Written by CJ